Digital Marketing Agency | Branding Solutions | ANTS Digital

Let’s face it. You don’t want to use SEO for the sake of SEO. You want the results to reflect in your bottom-lines.  Any SEO activity has to result in higher sales. Conversion is the keyword here, pun intended. If you are looking for an SEO company in Gurgaon for your digital campaign, you need to keep the following points in mind. Four Ps of Digital Marketing Any digital marketing company should get their four Ps right before they launch your campaign. That is the first step towards an effective and successful SEO digital marketing campaign. Product    Who are your customers? What are their goals? How does your product/service relate to their needs? Once you have got that basic information about your product right, it would be much easier to convey it to the prospective customer and convince him to buy. Price  The pendulum of price needs to stop at the right place. Too high a price discourages purchases and too low affects profits. Place ...

One of the fastest growing fields, digital marketing needs trained professionals in huge numbers to cater to the requirements of the booming industry. No wonder it’s raining digital marketing jobs for freshers these days. The jobs are well paying and have a lot of scope for growth. Therefore it has become one of the most lucrative career options for beginners. What are the skills that are needed for a career in digital marketing ? And what exactly is digital marketing? Well in many ways, digital marketing is not very different from traditional marketing. There is a product, and you have to find ways to engage with the potential customer, and eventually, sell it. However, those ways are less about face-to-face interaction as in traditional marketing or with mainstream or conventional media. All the efforts in digital marketing have to be in the digital space – offline and online.                             ...

Local SEO (Search Engine Optimisation) is an effective way of marketing your business to the local customer. However, to get the maximum advantage, you need a company that specializes in local SEO services. We shall come to that later, but before that, we must understand the importance of local SEO. Why local SEO  More and more people are turning to the internet to find local businesses. They look for information available on companies in the area where they want to buy products and services.                 96% of PC owners conduct local searches when they want to purchase something in a specific area. 46% of all Google searches are local.  64% of local customers use search engines and online directories as their primary way to find local businesses 50% of local mobile searchers look for business information like the name, phone numbers and address of the company, cost of products and services and other information....