Digital Marketing Agency | Branding Solutions | ANTS Digital

More and more studies show that the audiences these days trust recommendations from influencers much more than communication from the brand itself. This means it’s imperative that you create an influencer marketing strategy very carefully to ensure the success of your campaign. Must-know things before creating an influencer marketing strategy   There are three things that you must keep in mind before you start your influencer marketing campaign. 1.   Know your target audience – business is all about knowing your customer. You have to know the target audience that you are trying to influence through your campaign.  Knowing the demographics, as well as socio-cultural makeup of the target audience, will help you devise a strong strategy. Don’t try to target everyone. It never works that way. Even FMCG like bread and groceries have different customers that buy different brands based on their needs. Always target a niche. It’s cost effective too. 2.   Know your objectives –

Creativity has always been inherent to a brand’s success, be it online or offline. Now, as the digital world becomes more cutting-edge and savvy, the consumer is even harder to please. This had led to a need for digital marketing to be smarter, ‘out-of-the-box original to make a lasting impression. A creative agency will continuously innovate to make its clients stand out. A creative design agency should focus on the following: a)    Find inventive ways to generate interest in the client’s products and services. b)    Create customer-centric creative multimedia that is simple yet striking, clear and engaging c)    Strategically position the brand such that it stands out and makes a positive and lasting impact d)    Create a brand image that resonates and identifies with its audience. e)    Deliver a delightful and impactful experience so that the consumer comes back for more. Motion graphics, videos, still photography and animations are the new age, highly engaging medium f