The Role of a Creative Design Agency in a Brand’s Success Online

Creativity has always been inherent to a brand’s success, be it online or offline. Now, as the digital world becomes more cutting-edge and savvy, the consumer is even harder to please. This had led to a need for digital marketing to be smarter, ‘out-of-the-box original to make a lasting impression. A creative agency will continuously innovate to make its clients stand out.

A creative design agency should focus on the following:

a)    Find inventive ways to generate interest in the client’s products and services.
b)    Create customer-centric creative multimedia that is simple yet striking, clear and engaging
c)    Strategically position the brand such that it stands out and makes a positive and lasting impact
d)    Create a brand image that resonates and identifies with its audience.
e)    Deliver a delightful and impactful experience so that the consumer comes back for more.

Motion graphics, videos, still photography and animations are the new age, highly engaging medium for instant customer education, gratification and impactful engagement.

How does using these creative mediums in digital marketing strategy help a brand?

Captures Audience Attention

Mobiles are the most used device in engaging on various social media platforms these days making it extremely convenient to upload and shares videos, images etc. A creative agency uses this tool effectively to reach the target audience.


A video or post going viral further leads to a deluge of leads for the brand.

Brand Awareness Goes Up Exponentially

The animations, videos, images, all speak to the user and are hugely beneficial to building awareness of a brand.

Generates Online Leads

Multimedia content like images and videos are a potent force for creating online leads as they are highly engaging and improve the average time a visitor spends on a brand’s site.


Improves Conversions

 Using animations, product photographs, gifs etc. are established ways of boosting a brand’s sales. Target audience engages more realistically watching a video or looking at images on how to use a product or service.

Improves SEO

 When optimised with relevant tags, multimedia content like gifs, videos, animations etc. are great at ranking the brand’s website on Google.


Builds Social Clout

 Social media platforms like YouTube, Facebook, Instagram and Twitter love video content, gifs, animations etc.
Talking about the brand via multimedia increases a brand’s social media following and builds on the brand’s influence in the industry and among its target audience.

ANTS Digital, a creative agency in Delhi, India is deeply committed to enhancing its client’s online presence by devising smart and innovative solutions.

 To provide a great user experience, ANTS Digital creates engaging animations, motion graphics and vectors. The creative design agency also does product and lifestyle photography and produces films that effectively communicate the brand message.

AUTHOR : ROHINA CHAWLA

Comments

  1. nikhil sharmaJune 10, 2019 at 1:24 PM

    Thanks for sharing this blog as it clears my doubts about a creative design agency exactly how it works.

    ReplyDelete
  2. AnandamJune 10, 2019 at 1:29 PM

    I have no idea about Captures Audience Attention in a brand success. This post explained well the same.

    ReplyDelete
  3. priyanka goelJune 10, 2019 at 1:33 PM

    This is so interesting! Thanks for the information!

    ReplyDelete

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