Digital Marketing Agency | Branding Solutions | ANTS Digital

  Influencer marketing is booming like never before.  Influencer marketing in Instagram alone is now a $1 billion industry, as per one estimate. An influencer marketing agency can help you grow your business multifold. With the market poised to become a $5-%10 billion industry, influencer marketing agency in Gurgaon can help you with everything- from strategizing to execution. What is influencer marketing? Influencer marketing is a type of social media marketing that uses product endorsements from influencers. These influencers have a dedicated social media follower list and are viewed as expert in their respective fields. This type of marketing strategy works on the trust factor.  Influencers endorse the products to their followers who are likely to follow the brand and buy the product as there is a social proof about the brand’s potential. From Ray Ban to McDonald’s, the top brands in the world employ an influencer marketing agency to get their offerings to the masses. Many more

  In the new normal, when a digital authority can make or break a business, digital marketing jobs in Gurgaon are growing at a rapid rate. Maintaining a digital marketing strategy is one of the most important things for a company right now. It aids them to reach out to a larger chunk of the population which translates into better sales figure. With brands putting more effort in creating their online presence, the field is witnessing a significant boom. Why should you opt for digital marketing jobs in Gurgaon? What makes digital marketing in Gurgaon so attractive is its versatile nature. It is a flexible career path with a huge variety of career options. Be it mobile marketing, SEO, web development or content management and curation, there is plenty of room for people who are looking to enter the world of digital marketing. With digitization continuing to make its foray into every industry across sectors, those with relevant expertise and experience can afford to be picky about the ty

  The business ecosystem, today, is no longer simply going digital. The migration of information and services to the virtual world is now an exodus, particularly in the wake of the novel coronavirus outbreak. With conventional models no longer applicable, it has become essential for all brick-and-mortar businesses to strengthen their online presence with digital marketing services . Let’s find out how digital marketing can help you address the challenges of a locked-down world: Digital marketing helps you capitalize on a growing market space According to data from the RBI, digital transactions in India crossed INR 120 lakh crore in March 2020, marking a sharp month-on-month increase of 34%. This indicates that, with customers reluctant to step out of their homes, more and more of their purchase decisions are now being facilitated through the digital medium.  This is a trend that, in a fast-digitizing country such as India, you cannot afford to miss. Opting for a digital marketing agen

  The pandemic has been an eye-opener for enterprises that have so far considered mobile apps to be optional. According to the latest report from AppAnnie, the time spent by consumers on smartphones has increased 20% year-on-year in Q1 2020. The number highlights a major opportunity for businesses to connect with audiences right now. A state-of-the-art mobile app is a way forward, and companies such as ANTS Digital, the leading Android app development agency in Gurgaon , are uniquely placed to fulfill the demands of business owners. In the current environment where we are staying at home and observing social distancing, certain mobile apps have made our lives much easier. With services provided by Android app development company in Gurgaon , like ANTS Digital, business owners can amplify their digital presence while providing a seamless experience to their customers and stakeholders. The below mobile app categories have proved how companies can grow exponentially with the help of a mo

  The day has finally arrived. You’re ready to turn your business into a brand. But, before words like targeted , initiatives , niche , and value proposition can become a part of your everyday lexicon, there is one more thing you need to do: bring a creative design company on board. Why you may now ask, and it’s a valid question. You’ve built in-house competencies and processes, mapped resource allocation – human, financial, infrastructural – to the last detail, planned for any contingencies. Why would you need to take on additional costs by hiring an external agency for creative branding and design work? The answer is simple: because your core business probably isn’t about branding at all. Branding by experts: The need for a creative design company  You could be a piping manufacturer, or an IT/ITeS services company, or an e-commerce platform. Even if you’re in a related field, say, for instance, digital marketing or PR, the required competencies and skill-sets can be very different

  World over, businesses are struggling with the challenge of reduced demand, low footfall, and many have been forced to shut down completely. Even the companies that are located in prime commercial spaces of Gurgaon are struggling to stay afloat. At the same time, the interaction between businesses and consumers have migrated online. But not every business owner can monetise the online platforms in the same manner.  So, for businesses that have decided to take the digital route, one of the most effective ways to be found online by potential customers is Search Engine Optimisation (SEO). SEO refers to an array of techniques and practices for increasing the quantity and quality of website traffic through organic search engine results. And to reach your customer before your competitor does, you need to have the best SEO company in Gurgaon at your service.  80% of a website’s traffic begins with a search query. – Hubspot When a user searches for a product or a service on Google or any ot

A brand video is a highly versatile and effective tool of marketing for all kinds of businesses. In fact, videos and marketing are inseparable, like popcorn and movies. They have always been so.  From the television commercials of the yesteryears to YouTube videos, videos on a company’s website, Facebook Live, to Instagram,  brand videos  have been an intrinsic part of our lives always. Effectiveness of Brand Videos Studies establish that the human brain processes videos 60,000 times faster than text and an online video is 600% more effective marketing tool than print and direct mail combined.  Therefore, brand videos are a delightful, versatile and highly sharable medium to reach the target audience effectively.  Here’s why companies must invest in creating engaging brand videos Enhance relatability and therefore, trust : A brand video is a powerful medium to connect with your current and potential audience.  It helps the consumer identify and relate to the brand and

In the current digital marketing landscape, different corporate film   types are fast emerging as a highly effective medium for brands to promote their business through various digital platforms. So, every brand that wants to make an authentic connection with its audience, be distinct, drive conversions and create a top-of-the-mind recall, investing in a top-notch  corporate film  is highly recommended. Here are 4 reasons that reinforce that corporate videos are the ultimate marketing tool for a company 1.     Explains things better A corporate film is a great way to tell a company’s idea, product, service, or other information to its target audience. A well-made video conveys the message in a clear, concise and compelling manner. It further makes engagement more authentic and encourages a strong call to action, thus driving conversion. 2.     Drives traffic Videos account for nearly two-thirds of all web traffic. It means that if you have a well-made and relev

Product branding is vital for any new business trying to take off and make a mark. It differentiates the product from other products. Creating a distinct brand image helps in enhancing consumer engagement, as without a strong brand, it is challenging to compel a buyer to choose your product over others. Branding is the sum of a lot of parts, and the whole is greater than the sum of the parts. Some of the factors that go towards building a brand are:  Logo Colours Design Messaging Packaging These help in creating a brand image in the mind of the customers – both existing and potential. All these factors help in building brand recall, which, in time, leads to a unique brand identity and giving the product an edge over its competitors. Here are 3 ways companies, new or established, can improve product branding for better customer engagement. Benefits of Strong Product Branding   1. Increases positive brand recall: A strong brand ensures that customers, bot

Digital marketing – an industry that is fast-paced, ever-changing, and ripe with potential for growth! It is one of those fields where, apart from experience, an eagerness to learn, creativity and analytical ability are the key pillars. If one is considering a   career in digital marketing  without any marketing degree in hand, do not worry; digital marketing has many facets to it wherein a newbie can get started and excel. The scope of digital marketing in India- Digital Marketing in India has witnessed exponential growth over the last few years. By the end of 2020, the expected growth of digital marketing jobs for freshers will be around 20 lacs. With government supporting ‘Digital India’ and Indian start-ups, more jobs are being created for people in the field of digital marketing. Apart from that, the internet penetration in India is the highest, leaving behind countries like US & UK; thus, the share of advertisement allocation to digital media is also expected to be

Your landing page bounce rate is hitting the roof? PPC campaigns are proving to be ineffective and only draining money and energies? Don’t know how to fix the problem? Landing page optimization try kiya kya? Here are some fundamental landing page optimization tips that will dramatically cut down on that bounce rate, making your online marketing campaigns a success, and increasing your ROI in no time at all! 5 Landing Page Optimization Tips 1.Direct traffic to the relevant page: Sending a visitor to the homepage is a good idea if he/she is just a curious explorer as it gives them a holistic view of your business. However, if product page optimization is the focus, and the person has clicked a banner or AdWords link. Then they should be directed to the relevant product/service landing page. 2.Aim to give a consistent experience:  Right from the ad to the landing page to the destination, the design, messaging, and tone should be consistent to gain and hold the user’s interest.