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4 Reasons Why Brands Must Invest in a Corporate Film | ANTS Digital

In the current digital marketing landscape, different corporate film types are fast emerging as a highly effective medium for brands to promote their business through various digital platforms.
So, every brand that wants to make an authentic connection with its audience, be distinct, drive conversions and create a top-of-the-mind recall, investing in a top-notch corporate film is highly recommended.
Here are 4 reasons that reinforce that corporate videos are the ultimate marketing tool for a company
1.    Explains things better
A corporate film is a great way to tell a company’s idea, product, service, or other information to its target audience.
A well-made video conveys the message in a clear, concise and compelling manner.
It further makes engagement more authentic and encourages a strong call to action, thus driving conversion.
2.    Drives traffic
Videos account for nearly two-thirds of all web traffic.
It means that if you have a well-made and relevant video on your website, you are 75% more likely to attract interested users.
Which further means, more conversions.
3.    Get shared more
A compelling video is 7X times more likely to get shared than any other link on FB, as it invokes emotions. It connects.
For a business, it means that many more times the brand’s name makes some noise out there.
4.    Google loves videos
We love videos, and so does Google!
And we all know that Google, and other search engines determine whether a company’s content will show up in search results.
For a brand to ‘get found’ by its target audience, it must rank high on the search rankings.
Therefore, corporate films are a fab medium to make sure you are visible and to stand out from the competition.  
So, these were just 4 reasons why companies should invest in creating corporate videos. There are many more.
However, to get value out of your time and investment, hire professional corporate filmmakers as they are experts in the field and are well versed in making a compelling film based on your brief.
Interested? Hit us up @antsdigital.in

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