Why Must a Business Invest in Creating a Powerful Brand Video | ANTS Digital

A brand video is a highly versatile and effective tool of marketing for all kinds of businesses. In fact, videos and marketing are inseparable, like popcorn and movies. They have always been so. 
From the television commercials of the yesteryears to YouTube videos, videos on a company’s website, Facebook Live, to Instagram, brand videos have been an intrinsic part of our lives always.
Effectiveness of Brand Videos
Studies establish that the human brain processes videos 60,000 times faster than text and an online video is 600% more effective marketing tool than print and direct mail combined. 
Therefore, brand videos are a delightful, versatile and highly sharable medium to reach the target audience effectively. 

Here’s why companies must invest in creating engaging brand videos

Enhance relatability and therefore, trust: A brand video is a powerful medium to connect with your current and potential audience. 
It helps the consumer identify and relate to the brand and build confidence in it.
Increase reach through social media platforms: Videos are among the top shared pieces of content on social media. A relevant and meaningful video will inspire its target audience to engage more with it by liking, sharing tweeting, retweeting etc. 
It increases the brand’s organic reach in and builds trust.
Convey more while connecting more: Videos connect on an emotional level as well, and much faster than text. 
A well-made and relevant video results in an immersive experience and conveys the information and messaging more meaningfully in lesser time.
Be distinct, be different: Videos are an intrinsic part of content marketing and are only gaining more ground as we speak. 90% of online consumers say that a marketing video helps them in deciding whether to buy the product.  
So, use it well and stand out. 
Therefore, don’t underestimate the power of a brand video. Seek the help of a brand video production agency to create a compelling video and mesmerise and win over your audience!

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