Digital Marketing Agency | Branding Solutions | ANTS Digital

Companies have always tried new and attractive ways to drive traffic to their website. One such idea to drive traffic and boost engagement on websites is the use of explainer videos . Explainer videos are short duration videos used by brands to tell people about themselves or what they offer. It’s a very attractive way to gain popularity since its highly engaging. The concept of explainer videos was born in the year 2007 and instantly garnered a lot of interest in the leading brands of the world. These are especially suited for businesses which may find it difficult to describe what they do. Companies create these videos with the purpose of providing information to anyone who visits a website and subsequently aids in converting customers. The most significant advantage of explainer videos is perhaps the retention ratio. People who see such videos are more likely to come back to the website to explore it further, which is the ultimate goal of any business. The best

The one trend that businesses have adopted recently is collaborating with a social media influencer to sell their products.  Influencers, as an option, became popular due to their mass following on social media platforms such as Youtube, Instagram, Snapchat, Tik-Tok and many others. The main reason why brands favour these collaborations is because of their microscopic connect with their target demographic audience. Secondly, social media influencer charges a lesser amount of money as compared to a celebrity. Brands advertise through influencers by having their products featured in their posts on social media. It is a very subtle yet effective way of putting across their message and gives their product a lot of traction. True to their title, their ability to ‘influence’ is something out of the ordinary. Brands noticed an increase in sales due to their use of products in their videos, photos, blogs, vlogs etc. The Challenge Within The Possibility One challenge tha