How To Ride The Popularity Of A Social Media Influencer | ANTS Digital

The one trend that businesses have adopted recently is collaborating with a social media influencer to sell their products. 
Influencers, as an option, became popular due to their mass following on social media platforms such as Youtube, Instagram, Snapchat, Tik-Tok and many others.
The main reason why brands favour these collaborations is because of their microscopic connect with their target demographic audience. Secondly, social media influencer charges a lesser amount of money as compared to a celebrity.
Brands advertise through influencers by having their products featured in their posts on social media. It is a very subtle yet effective way of putting across their message and gives their product a lot of traction.
True to their title, their ability to ‘influence’ is something out of the ordinary. Brands noticed an increase in sales due to their use of products in their videos, photos, blogs, vlogs etc.
The Challenge Within The Possibility
One challenge that brands face is finding social media influencers.
Being able to scout for an influencer with a large following who creates content relevant to their product category requires a serious amount of research. 
Only by finding the most prominent influencers can companies be able to make full use of this trend.
One thing that brands need to keep in mind while dealing with influencers is not to disturb their creative process. They have to realise that the individual has gained popularity by posting the kind of content which resonates with their viewers, and they have to give them the freedom to continue in the same way.
Youngsters respond to authentic content, which is why these influencers became popular in the first place. In a bid to push product placement, brands may risk affecting the quality of content, which is a sin in today’s time of content-driven engagement.
This trend looks like it’s here to stay and grow stronger as more youngsters sign-up on social media platforms.

AUTHOR : Sshekhar Jha

Comments

  1. PriyaKapoorOctober 4, 2019 at 11:20 AM

    Highly appreciate your writing skills.The way you have pen down the points is just amazing to see. Thanks for sharing.

    ReplyDelete
  2. Ankita KapadiaOctober 4, 2019 at 11:45 AM

    To-the-point, informative and extremely helpful! I enjoyed reading your post. Keep writing like this.

    ReplyDelete
  3. nikhil sharmaOctober 11, 2019 at 11:55 AM

    This is very good blog about social media influencers. Explains so well.

    ReplyDelete
  4. dobrev elenaOctober 11, 2019 at 12:26 PM

    Enjoyed every bit of it and have bookmarked to see new information on your blog.

    ReplyDelete

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