Explaining the Art of Explainer Videos | ANTS Digital

Companies have always tried new and attractive ways to drive traffic to their website. One such idea to drive traffic and boost engagement on websites is the use of explainer videos.

Explainer videos are short duration videos used by brands to tell people about themselves or what they offer. It’s a very attractive way to gain popularity since its highly engaging.

The concept of explainer videos was born in the year 2007 and instantly garnered a lot of interest in the leading brands of the world. These are especially suited for businesses which may find it difficult to describe what they do.

Companies create these videos with the purpose of providing information to anyone who visits a website and subsequently aids in converting customers.

The most significant advantage of explainer videos is perhaps the retention ratio. People who see such videos are more likely to come back to the website to explore it further, which is the ultimate goal of any business.

The best part about such videos is that it can be made to appeal to any demographic segment that a business identifies as its targets.

For example: In case a business wants to target new parents, they can create animated explainer videos to grab their attention and possibly convert leads.

A few ways for which any business can use explainer videos could be:

•    Increasing their Google search ranking

•    Making the pitch more interesting

•    To increase engagement in the form of sharing that video on other platforms

•    Communicating ‘who you are’ in a quirky way

•    Driving campaigns such as email marketing

•    Recruiting new employees

Customer engagement is one of the most essential aspects and critical areas of focus for any business. In the age of neck-to-neck competition, such innovation gives any business an advantage over its competition.

AUTHOR : Sshekhar Jha