How Product Branding Helps in Creating a Compelling Brand Identity | ANTS Digital
Product branding is vital for any new business trying to take off and make a mark. It differentiates the product from other products. Creating a distinct brand image helps in enhancing consumer engagement, as without a strong brand, it is challenging to compel a buyer to choose your product over others. Branding is the sum of a lot of parts, and the whole is greater than the sum of the parts. Some of the factors that go towards building a brand are: Logo Colours Design Messaging Packaging These help in creating a brand image in the mind of the customers – both existing and potential. All these factors help in building brand recall, which, in time, leads to a unique brand identity and giving the product an edge over its competitors. Here are 3 ways companies, new or established, can improve product branding for better customer engagement. Benefits of Strong Product Branding 1. Increases positive brand recall: A strong brand ensures that customers, bot