How Product Branding Helps in Creating a Compelling Brand Identity | ANTS Digital

Product branding is vital for any new business trying to take off and make a mark. It differentiates the product from other products.
Creating a distinct brand image helps in enhancing consumer engagement, as without a strong brand, it is challenging to compel a buyer to choose your product over others.
Branding is the sum of a lot of parts, and the whole is greater than the sum of the parts. Some of the factors that go towards building a brand are: 
  • Logo
  • Colours
  • Design
  • Messaging
  • Packaging


These help in creating a brand image in the mind of the customers – both existing and potential. All these factors help in building brand recall, which, in time, leads to a unique brand identity and giving the product an edge over its competitors.

Here are 3 ways companies, new or established, can improve product branding for better customer engagement.

Benefits of Strong Product Branding 

1. Increases positive brand recall: A strong brand ensures that customers, both existing and potential, remember it. They might not need the product at that time but will remember it when required because of positive brand recall. Great examples are Fevicol and Amul, which have endeared themselves to customers, across the spectrum.

2. Gives a competitive edge: A positive brand identity helps position a product to stand distinct in the market. It helps in building trust in the brand and consequently, consumer loyalty, giving the brand an edge over its competitors.

3. Eases the process of introducing new products: A strong brand identity means a loyal customer base. It ensures that adding new products in future becomes easier and smoother. Invested consumers tend to be more open to trying new products from an established brand.

So, these are a few ways strong branding helps in establishing a brand. It is best to take help of a product branding consultant, to create the right brand image.

These are qualified professionals who have vast knowledge across industries (having worked with many brands), and the required expertise to help you create a distinct brand.

Looking out for a branding agency that can deliver on the brief? Get in touch with ANTS Digital. Our team will be happy to assist you. 
Author: Rohina Chawla

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