Landing Page Optimization 101: Tips and Tools | ANTS Digital

Your landing page bounce rate is hitting the roof? PPC campaigns are proving to be ineffective and only draining money and energies? Don’t know how to fix the problem? Landing page optimization try kiya kya?

Here are some fundamental landing page optimization tips that will dramatically cut down on that bounce rate, making your online marketing campaigns a success, and increasing your ROI in no time at all!

5 Landing Page Optimization Tips

1.Direct traffic to the relevant page: Sending a visitor to the homepage is a good idea if he/she is just a curious explorer as it gives them a holistic view of your business. However, if product page optimization is the focus, and the person has clicked a banner or AdWords link. Then they should be directed to the relevant product/service landing page.

 2.Aim to give a consistent experience:  Right from the ad to the landing page to the destination, the design, messaging, and tone should be consistent to gain and hold the user’s interest.

3.Clear user and traffic segmentation: Multiple user types should mean building a landing page for each segment and driving traffic through separate sources. It enables effective market segmentation.

4.Declutter: When creating a landing page, try to look at it objectively. Remove unnecessary frills, refine it from time to time. All this ensures optimization of the page and drives more traffic.

5.Grab the user’s attention with a clear and crisp headline: A clear, relevant, and striking headline placed in a prominent position on the page is highly impactful.

So, these are 5 fundamental points to keep in mind when optimizing your landing page. However, this is not it. There’s so much more that needs and must be done to ensure the user has a seamless experience, and consequently lower the bounce rate of your site. Finally, improve conversions and boost ROI for you!
If you need help with optimizing your landing page or any other guidance in building a responsive and result-oriented website, get in touch with ANTS Digital. Based out of Gurgaon, India, our bunch of highly charged and qualified professionals would love to assist you.

Author: Rohina Chawla

Comments

  1. priyanka goelJuly 29, 2020 at 11:40 PM

    I really appreciate your content. Your blog has really sparked my interest. I am going to bookmark your website and keep checking for new details.

    ReplyDelete

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