What to expect? From the best SEO agency in Gurgaon- Find the right fit for your brand

 World over, businesses are struggling with the challenge of reduced demand, low footfall, and many have been forced to shut down completely. Even the companies that are located in prime commercial spaces of Gurgaon are struggling to stay afloat. At the same time, the interaction between businesses and consumers have migrated online. But not every business owner can monetise the online platforms in the same manner. 


So, for businesses that have decided to take the digital route, one of the most effective ways to be found online by potential customers is Search Engine Optimisation (SEO). SEO refers to an array of techniques and practices for increasing the quantity and quality of website traffic through organic search engine results. And to reach your customer before your competitor does, you need to have the best SEO company in Gurgaon at your service. 

80% of a website’s traffic begins with a search query. – Hubspot


When a user searches for a product or a service on Google or any other search engine, they come across hundreds and thousands of search results ranked in the order of what the search engine considers to be most relevant for the user. As a business, your goal is to increase the visibility of your website by ranking high on search results because users rarely go beyond the initial search results pages. 


75% of users never scroll past the first page of search results - imFORZA


So if your goal is to make your business rank on the top of the search pages in the millennial city, you would want to seek the best SEO company in Gurgaon. Therefore, we will take you through the basics of SEO, so you know what to expect from an SEO agency in Gurgaon. 


  1. Conduct an SEO Audit for your website: 


An SEO Audit helps you understand the overall performance of your website, and identify reasons why you are not getting enough traffic on your website. 


  • URL Structure of your website pages and blog articles needs to be simple enough for the search engine to tell what the page is about.


  • Alt Text on Images: If you have any images on your website, there needs to be alt text on those images so that the search engine can read and present your website when users search for a term under the images section. 


  • Your blog posts have to be appropriately formatted and have headings and subheadings, short paragraphs, highlighted important points, and a call to action.

You may also look at meta titles and descriptions, keywords, word count per post, etc. The ultimate goal is to use this analysis to fix issues with your website’s performance and improve search engine ranking.  


  1. Get Insights on your existing Website Content: 


It’s crucial to get insights on how your customers are responding to your website content and which kind of content is performing better than the others. Use tools such as:


  • Google Analytics: Use this tool to get data on your most popular pages and posts, average time spent on the page, bounce rate and exit percentage. 


  • Buzzsumo: This tool helps you identify your website’s most popular posts and content and the platforms where they have been shared the most.   


You should also review the comments on your blog articles and social media posts to get insights about your customers and make sure to use those insights for elevating your content strategy. 

  1. Responsive Website Design: 


According to Search Engine Land, more than 60% of all Google searches are made from mobile devices.


As the world becomes more and more smartphone-friendly, it’s more important than ever to ensure that your website performs well and looks good even on mobile devices. The critical point here is that your website should be optimised for any screen width, not just a computer. 


  1. Website Speed:


A 1-second delay in page load time can yield a whopping 7% loss in conversions. – Strange Loop


In a world of information overload, people do not have the patience to wait for several seconds for a website to load; they will simply switch to another website that loads faster. So get rid of any unnecessary elements that slow down your website. 

  1. Local SEO:

You must ensure that your name is featured on the top of the search engine results pages when a customer types in keywords related to your product or service. You need to be with Google My Business and ensure that all the information such as an address, phone number, business hours, etc. is up-to-date.

So there you have it – 5 essential SEO techniques for driving organic traffic to your website. ANTS Digital, the best SEO company in Gurgaon, can help drive business to your online and offline establishments, and enable them to stand out, be found, beat the competition and get ahead even in the current slow economy. So it’s simply too big of an opportunity to miss. 

Your hunt for an agency that offers professional SEO agency in Gurgaon ends here! ANTS Digital is the best SEO company in Gurgaon that provides end to end digital solutions to businesses across industries and platforms. Connect with us to take your business to the next level! For inquiries, please get in touch with us at +91-9643133067 or +91 124 4012620 or write to us at hi@antsdigital.in.  

Comments

  1. SociolabsFebruary 21, 2024 at 11:51 AM

    The ever-blooming e-commerce SEO industry in Gurgaon is going through a phase of transition. With the growing popularity of online shopping, search engine optimization has become a vital aspect for businesses to succeed in this space. However, with so many companies offering SEO services, it can be confusing for businesses to choose one that suits their needs, but look no more because Socio Labs is set to change the face of e-commerce SEO in Gurgaon

    ReplyDelete

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