Digital Marketing Agency | Branding Solutions | ANTS Digital

So, why would you need a social media marketing agency , you wonder? Tried venturing into the mindboggling world of social media? Not as an individual, but as a brand.  It sure can be intimidating and leave you reeling! There’s a character limit on Twitter? What’s a Facebook Algorithm? How does one improve one’s reach on Instagram? Snap what? These are but a few areas where one is left confused and overwhelmed. It is precisely the reason why a seasoned social media agency should be hired. So, what is social media marketing? Social media marketing involves using social media platforms like YouTube, Instagram, Facebook, LinkedIn, Twitter etc. to further a company’s online marketing goals. Each of these platforms works on different permutations and combinations. Added to that is the dynamic and fast-evolving social media landscape, which sees each platform’s algorithm changing rapidly. Therefore, a company needs the help of experts in determining which platfor...

In the day and age of rapid digital expansion, every business, old or new, requires a certain level of assistance to scale up its digital footprint. Enter, a creative agency ! A creative advertising agency works with all types of businesses and guides them through the labyrinth that is the digital space. With the focus now shifting on creative content which is engaging and interactive, companies are making a conscious effort to change the way they approach their marketing strategy. The Role Of A Creative Agency A creative agency offers expert advice on what kind of campaign would suit a particular company, in a way that it complements the brand image of the company. A majority of people who use the internet respond to content and posts which are quirky, conversational and relatable. A few very popular ways in which companies try to grab the attention of people online are memes, wordplay posts, GIFs and videos. In a nutshell, all the channels which were not given much import...

So, what is a responsive web design , and how does it help a business? Responsive web design is vital for any business that has an online presence and has a website. It is about giving a seamless surfing experience to every kind of user, irrespective of the device being used.  What is responsive web design , and why do brands need it? A responsive website ‘responds’ to the device being used, ensuring all the relevant information is available. It adapts the content to make it look equally good on all screens, be it a laptop, desktop, smartphone or a tablet. The rapidly growing market for devices like smartphones and tabs is seeing more and more people use smaller screens to view web pages.  In fact, smartphone conversion rates are up by as much as 64% as compared to desktops as they are used as the first point of information, being readily available. Looking at the increasing use of smartphones, Google announced the ‘ mobile-first index ’ in April 2018. I...