How Does a Responsive Web Design Help a Brand? | ANTS Digital

So, what is a responsive web design, and how does it help a business?
Responsive web design is vital for any business that has an online presence and has a website.
It is about giving a seamless surfing experience to every kind of user, irrespective of the device being used. 
What is responsive web design, and why do brands need it?
A responsive website ‘responds’ to the device being used, ensuring all the relevant information is available. It adapts the content to make it look equally good on all screens, be it a laptop, desktop, smartphone or a tablet.

The rapidly growing market for devices like smartphones and tabs is seeing more and more people use smaller screens to view web pages. 
In fact, smartphone conversion rates are up by as much as 64% as compared to desktops as they are used as the first point of information, being readily available.
Looking at the increasing use of smartphones, Google announced the ‘mobile-first index’ in April 2018. It means Google will first index the mobile version of a company’s website to determine its ranking on the search engine.
This move reinforced the need for brands to have responsive websites to reach out to their target audiences. 
A responsive website will benefit a brand in the following ways:
  • Increases traffic to the website
  • Improves SEO (Search Engine Optimisation)
  • Lowers the bounce rate
  • Helps in organic conversions
  • Faster loading of websites
  • Increases conversions
  • A single website to build
  • Only one website to maintain
To design and build responsive websites, brands need the help of experts, a responsive web design company.
ANTS Digital is one such responsive web design company. It understands its clients’ requirements, industry & competitor scenario and helps them design powerful and seamless user experience and high-value growth for the company in the long run.
Designing and creating a responsive web design is a much-needed investment for the online success and survival of a company. Go for it!
AUTHOR : Rohina Chawla

Comments

  1. priyanka goelJuly 29, 2020 at 11:38 PM

    Very well written blog , i'm impressed with your knowledge in web designing. Will share this blog with my colleagues

    ReplyDelete

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