Importance of Mobile Apps in Building a Brand Online | ANTS Digital

Ordered pizza online? Eyeing that stunning dress on a popular e-portal? Posted your brand’s latest story on your Insta page? Booked tickets online for an exotic holiday? A mobile app to the rescue! The importance of mobile apps in our lives today cannot be stressed enough. They are the end-all and be-all in our lives today. 
Mobile apps drive our lives today without us even realizing it. They are a part of every facet of our lives – from getting new, info about brands to ordering food, 
Increasing use of smartphones, coupled with a need for convenience, have been the driving factors in highlighting the importance of mobile apps in today’s highly digital world.  
Studies show people are spending more and more time online, and much of that time is on smartphones. 
Further, 80% of the time spent on mobile phones is spent using apps! 
Therefore, a mobile app can prove to be a budding and thriving business’s best ‘tech-friend’ to gain a foothold with its existing and potential client base. 
How do mobile apps influence the success of a business?
Increase brand visibility
With the ever-increasing use of mobile apps, a business needs to boost its presence on all platforms that reach out to its target audience. Mobile apps are among the frontrunners in facilitating that.
Build connectivity
Reiterating its presence and staying connected with its customer base is crucial to the success of a brand. A well developed and engaging mobile app can prove to a powerful ally here.
Enhance customer engagement
A well designed and engaging app is a godsend in enhancing the user experience (UX). It further helps in building loyalties and generating new leads by word of mouth.
Reduce costs and improve organic conversions
Mobile apps are much more cost-effective than other forms of marketing and improve organic conversions, generating a higher rate of return. 
Widen customer base
This is a powerful factor while listing the importance of mobile apps. These help in taking a business across borders and continents.

One can now reach out and transact from anywhere across the globe. In short, it brings the world closer.
Build brand identity
A centralised digital entity of a brand helps in building recognition, trust and customer base.
These were just some of the ways a mobile app can help boost your business.
The seasoned team at ANTS Digital, a mobile app development company, understands how mobile apps help in boosting a business. 

The ANTS team works with clients across the spectrum and designs customised and robust mobile apps that help in leveraging the business and enhancing user experience.

AUTHOR : Rohina Chawla

Comments

  1. PriyaKapoorSeptember 27, 2019 at 10:24 AM

    Now a days people wants everything in mobile. So mobile apps are at a boom.

    ReplyDelete
  2. Ankita KapadiaSeptember 27, 2019 at 10:55 AM

    Enjoyed every bit of it and have bookmarked to see new information on your blog.

    ReplyDelete
  3. nikhil sharmaSeptember 27, 2019 at 10:59 AM

    Big thumbs up for the great information you have shared through this blog.

    ReplyDelete

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