Digital Marketing Agency | Branding Solutions | ANTS Digital

Your landing page bounce rate is hitting the roof? PPC campaigns are proving to be ineffective and only draining money and energies? Don’t know how to fix the problem? Landing page optimization try kiya kya? Here are some fundamental landing page optimization tips that will dramatically cut down on that bounce rate, making your online marketing campaigns a success, and increasing your ROI in no time at all! 5 Landing Page Optimization Tips 1.Direct traffic to the relevant page: Sending a visitor to the homepage is a good idea if he/she is just a curious explorer as it gives them a holistic view of your business. However, if product page optimization is the focus, and the person has clicked a banner or AdWords link. Then they should be directed to the relevant product/service landing page. 2.Aim to give a consistent experience:  Right from the ad to the landing page to the destination, the design, messaging, and tone should be consistent to gain and hold the user’s inter...

An influencer marketing platform is a software-based solution platform designed to assist agencies and brands when managing and working with influencers. It helps the brand build, manage and amplify its influencer marketing campaigns.   How do influencer marketing platforms help a brand or agency?  They help the brand build, manage and amplify influencer marketing campaigns. One can leverage an influencer marketing platform to find influencers and content curators who are aligned with the brand’s target audience.  The platforms help in performing keyword searches and then filter the results based on advanced demographics and location. These are done through influencer discovery tools for brands and agencies.  Some platforms also offer an extensive database of potential influencers by using ingenious algorithms. Unlike traditional marketing, influencer marketing takes time to show results. Brands need to have the patience and willingness to inve...