Breaking down what a content marketing agency actually does | Ants Digital

 When searching for engaging content marketing ideas for your business, you’ve probably come across agencies that endeavor to bring about visible change to your content strategy. However, a content marketing agency does much more than just publish a few blogs or manage your social media communication. Almost 90% of content marketing is actually quite technical. It involves attracting new customers, engaging existing members and tracking the success of a campaign through various analytics platforms. 

Creating a content strategy on your own can take up time and installing software to track the success of a campaign can become quite expensive. By working with a content marketing agency in Gurgaon, businesses can outsource efforts and, in turn, reduce costs. 

To breakdown what a content marketing agency actually does, we must first understand content marketing! 

Let’s talk about content marketing

Taking cues from other forms of inbound marketing, content marketing is primarily a digital solution. It revolves around the creation, circulation, and analysis of content. This content can be leveraged in the form of infographics, newsletters, motion graphics, emailers, posters, videos and so on. Though diverse in nature, the goal of content marketing is to redirect traffic to the website and social media. It endeavors to build trust, convert potential customers, and engage existing customers. 

Contemporary content marketing involves a flurry of services that can take your digital presence to the next level. This involves the creation of: 

1. Blogs – Many businesses use blogs to circulate news or press releases about their company. Some also use blogs to share trending industry insights. These strategies devised by a content marketing agency can position your company as a leader in the field and can help build a sense of trust. 

2. SEO – When blogging you aren’t just writing to be on Google, you are writing to engage with the reader. By allowing a content marketing agency in Gurgaon to select your keywords based on the terms your customers initiate their search, you are increasing your chances of being ranked on the first page of Google.

3. Content offers – By creating content offers on your website, you are giving visitors the opportunity to get a helpful nugget of information after they fill out their details. By this, you are not only incentivizing the process of providing information, you are also giving your customers content that will resonate with them. These content pieces can be anything from cool infographics to videos or even whitepapers. The world is your oyster. 

4. Social media posts – Whether you want customers to discover your brand, read a post, click on it, share it with their peers, its best to have a good content marketing agency in hand to facilitate this communication for you. 

If you are looking for the right content marketing agency in Gurgaon, then ANTS Digital is your answer! Visit our website www.antsdigital.com for more information today!