Digital Marketing Agency | Branding Solutions | ANTS Digital

A brand video is a highly versatile and effective tool of marketing for all kinds of businesses. In fact, videos and marketing are inseparable, like popcorn and movies. They have always been so.  From the television commercials of the yesteryears to YouTube videos, videos on a company’s website, Facebook Live, to Instagram,  brand videos  have been an intrinsic part of our lives always. Effectiveness of Brand Videos Studies establish that the human brain processes videos 60,000 times faster than text and an online video is 600% more effective marketing tool than print and direct mail combined.  Therefore, brand videos are a delightful, versatile and highly sharable medium to reach the target audience effectively.  Here’s why companies must invest in creating engaging brand videos Enhance relatability and therefore, trust : A brand video is a powerful medium to connect with your current and potential audience.  It helps the consumer identif...

In the current digital marketing landscape, different corporate film   types are fast emerging as a highly effective medium for brands to promote their business through various digital platforms. So, every brand that wants to make an authentic connection with its audience, be distinct, drive conversions and create a top-of-the-mind recall, investing in a top-notch  corporate film  is highly recommended. Here are 4 reasons that reinforce that corporate videos are the ultimate marketing tool for a company 1.     Explains things better A corporate film is a great way to tell a company’s idea, product, service, or other information to its target audience. A well-made video conveys the message in a clear, concise and compelling manner. It further makes engagement more authentic and encourages a strong call to action, thus driving conversion. 2.     Drives traffic Videos account for nearly two-thirds of all web traffic. It means that...