Digital Marketing Agency | Branding Solutions | ANTS Digital

More and more studies show that the audiences these days trust recommendations from influencers much more than communication from the brand itself. This means it’s imperative that you create an influencer marketing strategy very carefully to ensure the success of your campaign. Must-know things before creating an influencer marketing strategy   There are three things that you must keep in mind before you start your influencer marketing campaign. 1.   Know your target audience – business is all about knowing your customer. You have to know the target audience that you are trying to influence through your campaign.  Knowing the demographics, as well as socio-cultural makeup of the target audience, will help you devise a strong strategy. Don’t try to target everyone. It never works that way. Even FMCG like bread and groceries have different customers that buy different brands based on their needs. Always target a niche. It’s cost effective too. 2.   Know ...

Creativity has always been inherent to a brand’s success, be it online or offline. Now, as the digital world becomes more cutting-edge and savvy, the consumer is even harder to please. This had led to a need for digital marketing to be smarter, ‘out-of-the-box original to make a lasting impression. A creative agency will continuously innovate to make its clients stand out. A creative design agency should focus on the following: a)    Find inventive ways to generate interest in the client’s products and services. b)    Create customer-centric creative multimedia that is simple yet striking, clear and engaging c)    Strategically position the brand such that it stands out and makes a positive and lasting impact d)    Create a brand image that resonates and identifies with its audience. e)    Deliver a delightful and impactful experience so that the consumer comes back for more. Motion graphics, videos, still photography and ani...

Let’s face it. You don’t want to use SEO for the sake of SEO. You want the results to reflect in your bottom-lines.  Any SEO activity has to result in higher sales. Conversion is the keyword here, pun intended. If you are looking for an SEO company in Gurgaon for your digital campaign, you need to keep the following points in mind. Four Ps of Digital Marketing Any digital marketing company should get their four Ps right before they launch your campaign. That is the first step towards an effective and successful SEO digital marketing campaign. Product    Who are your customers? What are their goals? How does your product/service relate to their needs? Once you have got that basic information about your product right, it would be much easier to convey it to the prospective customer and convince him to buy. Price  The pendulum of price needs to stop at the right place. Too high a price discourages purchases and too low affects profits. Place ...

One of the fastest growing fields, digital marketing needs trained professionals in huge numbers to cater to the requirements of the booming industry. No wonder it’s raining digital marketing jobs for freshers these days. The jobs are well paying and have a lot of scope for growth. Therefore it has become one of the most lucrative career options for beginners. What are the skills that are needed for a career in digital marketing ? And what exactly is digital marketing? Well in many ways, digital marketing is not very different from traditional marketing. There is a product, and you have to find ways to engage with the potential customer, and eventually, sell it. However, those ways are less about face-to-face interaction as in traditional marketing or with mainstream or conventional media. All the efforts in digital marketing have to be in the digital space – offline and online.                             ...

Local SEO (Search Engine Optimisation) is an effective way of marketing your business to the local customer. However, to get the maximum advantage, you need a company that specializes in local SEO services. We shall come to that later, but before that, we must understand the importance of local SEO. Why local SEO  More and more people are turning to the internet to find local businesses. They look for information available on companies in the area where they want to buy products and services.                 96% of PC owners conduct local searches when they want to purchase something in a specific area. 46% of all Google searches are local.  64% of local customers use search engines and online directories as their primary way to find local businesses 50% of local mobile searchers look for business information like the name, phone numbers and address of the company, cost of products and services and other information....

If you are planning to run a campaign where you are on a shoestring budget, and yet you want a wide reach with the highest ROI, an email marketing campaign is what you need. Companies like ANTS Digital in Gurgaon provide email marketing services that suit your needs and lead to high conversion rates. Advantages of email marketing services There are three major benefits of email marketing.  1. Cost-efficiency - The most significant advantage of email marketing is cost efficiency. Through emails, you can promote products, services or a brand at very reasonable costs as open-rate and conversion rates are very high for an email campaign. The overall ROI for an email campaign is much higher than other media. 2. Reach - Email has a much wider reach than social media. Only 60% of the people on the internet use social media but roughly 85% use email. Moreover, 75% of the users find email marketing the best method to reach them. 3. Easy-to-execute - Setting up an email ...

The online success of a business is dependent on many factors, but the first and foremost is the design of your website.  This can literally seal or sometimes even bury the deal, as it makes all the difference how your target or potential customers engage with your brand. Therefore, it is of vital importance to hire a qualified  web design company in India  to ensure a satisfactory consumer engagement. A well-designed website, with an engaging user interface, will help increase the conversion rate for business and consequently improve its bottom line. ` Here’s how Web Designing Helps a Business 1.      Establishes the First Impression:  Your website is the first point of contact with your target and potential audience. We all know first impressions are sometimes the last, if not done well. Therefore, it’s imperative to have a well-designed and appealing site so that it engages the user in a meaningful ...