Digital Marketing Agency | Branding Solutions | ANTS Digital

So, why would you need a social media marketing agency , you wonder? Tried venturing into the mindboggling world of social media? Not as an individual, but as a brand.  It sure can be intimidating and leave you reeling! There’s a character limit on Twitter? What’s a Facebook Algorithm? How does one improve one’s reach on Instagram? Snap what? These are but a few areas where one is left confused and overwhelmed. It is precisely the reason why a seasoned social media agency should be hired. So, what is social media marketing? Social media marketing involves using social media platforms like YouTube, Instagram, Facebook, LinkedIn, Twitter etc. to further a company’s online marketing goals. Each of these platforms works on different permutations and combinations. Added to that is the dynamic and fast-evolving social media landscape, which sees each platform’s algorithm changing rapidly. Therefore, a company needs the help of experts in determining which platfor...

In the day and age of rapid digital expansion, every business, old or new, requires a certain level of assistance to scale up its digital footprint. Enter, a creative agency ! A creative advertising agency works with all types of businesses and guides them through the labyrinth that is the digital space. With the focus now shifting on creative content which is engaging and interactive, companies are making a conscious effort to change the way they approach their marketing strategy. The Role Of A Creative Agency A creative agency offers expert advice on what kind of campaign would suit a particular company, in a way that it complements the brand image of the company. A majority of people who use the internet respond to content and posts which are quirky, conversational and relatable. A few very popular ways in which companies try to grab the attention of people online are memes, wordplay posts, GIFs and videos. In a nutshell, all the channels which were not given much import...

So, what is a responsive web design , and how does it help a business? Responsive web design is vital for any business that has an online presence and has a website. It is about giving a seamless surfing experience to every kind of user, irrespective of the device being used.  What is responsive web design , and why do brands need it? A responsive website ‘responds’ to the device being used, ensuring all the relevant information is available. It adapts the content to make it look equally good on all screens, be it a laptop, desktop, smartphone or a tablet. The rapidly growing market for devices like smartphones and tabs is seeing more and more people use smaller screens to view web pages.  In fact, smartphone conversion rates are up by as much as 64% as compared to desktops as they are used as the first point of information, being readily available. Looking at the increasing use of smartphones, Google announced the ‘ mobile-first index ’ in April 2018. I...

If you want to have a visible presence in the digital space, you can’t ignore influencer marketing. And for that, you need an influencer marketing agency that understands the needs of your business and designs an influencer marketing campaign accordingly. There are hordes of influencer marketing examples where the campaigns were hugely successful because the strategy was just right. And that happened because the brand chose an agency that could get its objectives, strategy and influencer right. How to choose an influencer marketing strategy Before you begin your influencer marketing campaign, you need to approach the right agency. To identify and evaluate the correct agency first, you need to set your objectives from the campaign. After that, you need to check the following before signing on an agency.  1.    Track record – you need to see the kind of campaigns the agency has done before and how successful have they been. You also need to see if...

More and more studies show that the audiences these days trust recommendations from influencers much more than communication from the brand itself. This means it’s imperative that you create an influencer marketing strategy very carefully to ensure the success of your campaign. Must-know things before creating an influencer marketing strategy   There are three things that you must keep in mind before you start your influencer marketing campaign. 1.   Know your target audience – business is all about knowing your customer. You have to know the target audience that you are trying to influence through your campaign.  Knowing the demographics, as well as socio-cultural makeup of the target audience, will help you devise a strong strategy. Don’t try to target everyone. It never works that way. Even FMCG like bread and groceries have different customers that buy different brands based on their needs. Always target a niche. It’s cost effective too. 2.   Know ...

Creativity has always been inherent to a brand’s success, be it online or offline. Now, as the digital world becomes more cutting-edge and savvy, the consumer is even harder to please. This had led to a need for digital marketing to be smarter, ‘out-of-the-box original to make a lasting impression. A creative agency will continuously innovate to make its clients stand out. A creative design agency should focus on the following: a)    Find inventive ways to generate interest in the client’s products and services. b)    Create customer-centric creative multimedia that is simple yet striking, clear and engaging c)    Strategically position the brand such that it stands out and makes a positive and lasting impact d)    Create a brand image that resonates and identifies with its audience. e)    Deliver a delightful and impactful experience so that the consumer comes back for more. Motion graphics, videos, still photography and ani...

Let’s face it. You don’t want to use SEO for the sake of SEO. You want the results to reflect in your bottom-lines.  Any SEO activity has to result in higher sales. Conversion is the keyword here, pun intended. If you are looking for an SEO company in Gurgaon for your digital campaign, you need to keep the following points in mind. Four Ps of Digital Marketing Any digital marketing company should get their four Ps right before they launch your campaign. That is the first step towards an effective and successful SEO digital marketing campaign. Product    Who are your customers? What are their goals? How does your product/service relate to their needs? Once you have got that basic information about your product right, it would be much easier to convey it to the prospective customer and convince him to buy. Price  The pendulum of price needs to stop at the right place. Too high a price discourages purchases and too low affects profits. Place ...