Digital Marketing Agency | Branding Solutions | ANTS Digital

Companies have always tried new and attractive ways to drive traffic to their website. One such idea to drive traffic and boost engagement on websites is the use of explainer videos . Explainer videos are short duration videos used by brands to tell people about themselves or what they offer. It’s a very attractive way to gain popularity since its highly engaging. The concept of explainer videos was born in the year 2007 and instantly garnered a lot of interest in the leading brands of the world. These are especially suited for businesses which may find it difficult to describe what they do. Companies create these videos with the purpose of providing information to anyone who visits a website and subsequently aids in converting customers. The most significant advantage of explainer videos is perhaps the retention ratio. People who see such videos are more likely to come back to the website to explore it further, which is the ultimate goal of any business. The best ...

The one trend that businesses have adopted recently is collaborating with a social media influencer to sell their products.  Influencers, as an option, became popular due to their mass following on social media platforms such as Youtube, Instagram, Snapchat, Tik-Tok and many others. The main reason why brands favour these collaborations is because of their microscopic connect with their target demographic audience. Secondly, social media influencer charges a lesser amount of money as compared to a celebrity. Brands advertise through influencers by having their products featured in their posts on social media. It is a very subtle yet effective way of putting across their message and gives their product a lot of traction. True to their title, their ability to ‘influence’ is something out of the ordinary. Brands noticed an increase in sales due to their use of products in their videos, photos, blogs, vlogs etc. The Challenge Within The Possibility One challenge...

Ordered pizza online? Eyeing that stunning dress on a popular e-portal? Posted your brand’s latest story on your Insta page? Booked tickets online for an exotic holiday? A mobile app to the rescue! The importance of mobile apps in our lives today cannot be stressed enough. They are the end-all and be-all in our lives today.  Mobile apps drive our lives today without us even realizing it. They are a part of every facet of our lives – from getting new, info about brands to ordering food,  Increasing use of smartphones, coupled with a need for convenience, have been the driving factors in highlighting the importance of mobile apps in today’s highly digital world.    Studies show people are spending more and more time online, and much of that time is on smartphones.  Further, 80% of the time spent on mobile phones is spent using apps!   Therefore, a mobile app can prove to be a budding and thriving business’s best ‘tech-friend’ to gain a footho...

Are you currently sitting at home with Netflix and popcorn, ready to binge on an entire season in a day? Do you know who makes stuff like that possible? A software development company . A software development company is the behind-the-scenes hero of virtually everything we do in today’s online world. They build the infrastructure, which is known as a programme, for every app you use, have used or will ever use. They’re the reason why the world is such a small place today. They brought the world closer and pushed it in a direction that no one could have imagined. The combination of the all-round technical expertise of a software development company and a client’s vision is what gives birth to awesome products that we enjoy. Fun Fact: The term ‘software’ was coined as a prank in the 1960s We’re going to quickly list down a few functions that a software development company perform: Creates Programmes A programme is a software product which is used to create...

So, why would you need a social media marketing agency , you wonder? Tried venturing into the mindboggling world of social media? Not as an individual, but as a brand.  It sure can be intimidating and leave you reeling! There’s a character limit on Twitter? What’s a Facebook Algorithm? How does one improve one’s reach on Instagram? Snap what? These are but a few areas where one is left confused and overwhelmed. It is precisely the reason why a seasoned social media agency should be hired. So, what is social media marketing? Social media marketing involves using social media platforms like YouTube, Instagram, Facebook, LinkedIn, Twitter etc. to further a company’s online marketing goals. Each of these platforms works on different permutations and combinations. Added to that is the dynamic and fast-evolving social media landscape, which sees each platform’s algorithm changing rapidly. Therefore, a company needs the help of experts in determining which platfor...

In the day and age of rapid digital expansion, every business, old or new, requires a certain level of assistance to scale up its digital footprint. Enter, a creative agency ! A creative advertising agency works with all types of businesses and guides them through the labyrinth that is the digital space. With the focus now shifting on creative content which is engaging and interactive, companies are making a conscious effort to change the way they approach their marketing strategy. The Role Of A Creative Agency A creative agency offers expert advice on what kind of campaign would suit a particular company, in a way that it complements the brand image of the company. A majority of people who use the internet respond to content and posts which are quirky, conversational and relatable. A few very popular ways in which companies try to grab the attention of people online are memes, wordplay posts, GIFs and videos. In a nutshell, all the channels which were not given much import...

So, what is a responsive web design , and how does it help a business? Responsive web design is vital for any business that has an online presence and has a website. It is about giving a seamless surfing experience to every kind of user, irrespective of the device being used.  What is responsive web design , and why do brands need it? A responsive website ‘responds’ to the device being used, ensuring all the relevant information is available. It adapts the content to make it look equally good on all screens, be it a laptop, desktop, smartphone or a tablet. The rapidly growing market for devices like smartphones and tabs is seeing more and more people use smaller screens to view web pages.  In fact, smartphone conversion rates are up by as much as 64% as compared to desktops as they are used as the first point of information, being readily available. Looking at the increasing use of smartphones, Google announced the ‘ mobile-first index ’ in April 2018. I...