Digital Marketing Agency | Branding Solutions | ANTS Digital

Your landing page bounce rate is hitting the roof? PPC campaigns are proving to be ineffective and only draining money and energies? Don’t know how to fix the problem? Landing page optimization try kiya kya? Here are some fundamental landing page optimization tips that will dramatically cut down on that bounce rate, making your online marketing campaigns a success, and increasing your ROI in no time at all! 5 Landing Page Optimization Tips 1.Direct traffic to the relevant page: Sending a visitor to the homepage is a good idea if he/she is just a curious explorer as it gives them a holistic view of your business. However, if product page optimization is the focus, and the person has clicked a banner or AdWords link. Then they should be directed to the relevant product/service landing page. 2.Aim to give a consistent experience:  Right from the ad to the landing page to the destination, the design, messaging, and tone should be consistent to gain and hold the user’s inter...

An influencer marketing platform is a software-based solution platform designed to assist agencies and brands when managing and working with influencers. It helps the brand build, manage and amplify its influencer marketing campaigns.   How do influencer marketing platforms help a brand or agency?  They help the brand build, manage and amplify influencer marketing campaigns. One can leverage an influencer marketing platform to find influencers and content curators who are aligned with the brand’s target audience.  The platforms help in performing keyword searches and then filter the results based on advanced demographics and location. These are done through influencer discovery tools for brands and agencies.  Some platforms also offer an extensive database of potential influencers by using ingenious algorithms. Unlike traditional marketing, influencer marketing takes time to show results. Brands need to have the patience and willingness to inve...

Today, the internet is used for almost everything – communication, entertainment, shopping, learning etc. Never before a single person could connect with so many individuals with such ease, making it a heaven for marketers. Internet marketing companies play an essential role in engaging the audience and building a brand online. What Is Internet Marketing? Internet marketing can also be referred to as digital marketing , e-marketing, online marketing or web marketing. It is a combined term used to describe marketing activities done online. As a result, internet marketing companies include a wide range of strategies, such as content marketing, social media marketing, SEO (search engine optimisation), pay-per-click etc. Types of Internet Marketing Solutions: Broadly, there are 7 types of internet marketing solutions: 1.Content marketing: Content marketing is the process of generating, sharing and promoting relevant online content that is strategically designed to attract, eng...

Do you spend a lot of time working on your Amazon listing optimisation? It’s no secret that having a compelling product listing is essential to attract more buyers. Amazon being the world’s greatest eCommerce portal, with a customer base of more than 310 million, it is the place to be, for any online sellers.  Amazon can upsurge your profits to a significant number if leveraged the right way. The real challenge while creating your perfect product listing lies in ‘getting found’. The task may seem to be never-ending, but if you are aware of the basics of optimisation, it should be a ball game to get that product listing perfect! With Amazon surpassing Google in terms of product searches, amazon SEO services have started to garner more attention than ever. To make the most of selling on Amazon, you need to put your best foot forward. Until and unless your amazon listing optimisation is with the right keywords, it is unlikely to appeal the customers and the search engines....

Companies have always tried new and attractive ways to drive traffic to their website. One such idea to drive traffic and boost engagement on websites is the use of explainer videos . Explainer videos are short duration videos used by brands to tell people about themselves or what they offer. It’s a very attractive way to gain popularity since its highly engaging. The concept of explainer videos was born in the year 2007 and instantly garnered a lot of interest in the leading brands of the world. These are especially suited for businesses which may find it difficult to describe what they do. Companies create these videos with the purpose of providing information to anyone who visits a website and subsequently aids in converting customers. The most significant advantage of explainer videos is perhaps the retention ratio. People who see such videos are more likely to come back to the website to explore it further, which is the ultimate goal of any business. The best ...

The one trend that businesses have adopted recently is collaborating with a social media influencer to sell their products.  Influencers, as an option, became popular due to their mass following on social media platforms such as Youtube, Instagram, Snapchat, Tik-Tok and many others. The main reason why brands favour these collaborations is because of their microscopic connect with their target demographic audience. Secondly, social media influencer charges a lesser amount of money as compared to a celebrity. Brands advertise through influencers by having their products featured in their posts on social media. It is a very subtle yet effective way of putting across their message and gives their product a lot of traction. True to their title, their ability to ‘influence’ is something out of the ordinary. Brands noticed an increase in sales due to their use of products in their videos, photos, blogs, vlogs etc. The Challenge Within The Possibility One challenge...

Ordered pizza online? Eyeing that stunning dress on a popular e-portal? Posted your brand’s latest story on your Insta page? Booked tickets online for an exotic holiday? A mobile app to the rescue! The importance of mobile apps in our lives today cannot be stressed enough. They are the end-all and be-all in our lives today.  Mobile apps drive our lives today without us even realizing it. They are a part of every facet of our lives – from getting new, info about brands to ordering food,  Increasing use of smartphones, coupled with a need for convenience, have been the driving factors in highlighting the importance of mobile apps in today’s highly digital world.    Studies show people are spending more and more time online, and much of that time is on smartphones.  Further, 80% of the time spent on mobile phones is spent using apps!   Therefore, a mobile app can prove to be a budding and thriving business’s best ‘tech-friend’ to gain a footho...