Digital Marketing Agency | Branding Solutions | ANTS Digital

  World over, businesses are struggling with the challenge of reduced demand, low footfall, and many have been forced to shut down completely. Even the companies that are located in prime commercial spaces of Gurgaon are struggling to stay afloat. At the same time, the interaction between businesses and consumers have migrated online. But not every business owner can monetise the online platforms in the same manner.  So, for businesses that have decided to take the digital route, one of the most effective ways to be found online by potential customers is Search Engine Optimisation (SEO). SEO refers to an array of techniques and practices for increasing the quantity and quality of website traffic through organic search engine results. And to reach your customer before your competitor does, you need to have the best SEO company in Gurgaon at your service.  80% of a website’s traffic begins with a search query. – Hubspot When a user searches for a product or a service on Go...

A brand video is a highly versatile and effective tool of marketing for all kinds of businesses. In fact, videos and marketing are inseparable, like popcorn and movies. They have always been so.  From the television commercials of the yesteryears to YouTube videos, videos on a company’s website, Facebook Live, to Instagram,  brand videos  have been an intrinsic part of our lives always. Effectiveness of Brand Videos Studies establish that the human brain processes videos 60,000 times faster than text and an online video is 600% more effective marketing tool than print and direct mail combined.  Therefore, brand videos are a delightful, versatile and highly sharable medium to reach the target audience effectively.  Here’s why companies must invest in creating engaging brand videos Enhance relatability and therefore, trust : A brand video is a powerful medium to connect with your current and potential audience.  It helps the consumer identif...

In the current digital marketing landscape, different corporate film   types are fast emerging as a highly effective medium for brands to promote their business through various digital platforms. So, every brand that wants to make an authentic connection with its audience, be distinct, drive conversions and create a top-of-the-mind recall, investing in a top-notch  corporate film  is highly recommended. Here are 4 reasons that reinforce that corporate videos are the ultimate marketing tool for a company 1.     Explains things better A corporate film is a great way to tell a company’s idea, product, service, or other information to its target audience. A well-made video conveys the message in a clear, concise and compelling manner. It further makes engagement more authentic and encourages a strong call to action, thus driving conversion. 2.     Drives traffic Videos account for nearly two-thirds of all web traffic. It means that...

Product branding is vital for any new business trying to take off and make a mark. It differentiates the product from other products. Creating a distinct brand image helps in enhancing consumer engagement, as without a strong brand, it is challenging to compel a buyer to choose your product over others. Branding is the sum of a lot of parts, and the whole is greater than the sum of the parts. Some of the factors that go towards building a brand are:  Logo Colours Design Messaging Packaging These help in creating a brand image in the mind of the customers – both existing and potential. All these factors help in building brand recall, which, in time, leads to a unique brand identity and giving the product an edge over its competitors. Here are 3 ways companies, new or established, can improve product branding for better customer engagement. Benefits of Strong Product Branding   1. Increases positive brand recall: A strong brand ensures that custo...

Digital marketing – an industry that is fast-paced, ever-changing, and ripe with potential for growth! It is one of those fields where, apart from experience, an eagerness to learn, creativity and analytical ability are the key pillars. If one is considering a   career in digital marketing  without any marketing degree in hand, do not worry; digital marketing has many facets to it wherein a newbie can get started and excel. The scope of digital marketing in India- Digital Marketing in India has witnessed exponential growth over the last few years. By the end of 2020, the expected growth of digital marketing jobs for freshers will be around 20 lacs. With government supporting ‘Digital India’ and Indian start-ups, more jobs are being created for people in the field of digital marketing. Apart from that, the internet penetration in India is the highest, leaving behind countries like US & UK; thus, the share of advertisement allocation to digital media is also expect...

Your landing page bounce rate is hitting the roof? PPC campaigns are proving to be ineffective and only draining money and energies? Don’t know how to fix the problem? Landing page optimization try kiya kya? Here are some fundamental landing page optimization tips that will dramatically cut down on that bounce rate, making your online marketing campaigns a success, and increasing your ROI in no time at all! 5 Landing Page Optimization Tips 1.Direct traffic to the relevant page: Sending a visitor to the homepage is a good idea if he/she is just a curious explorer as it gives them a holistic view of your business. However, if product page optimization is the focus, and the person has clicked a banner or AdWords link. Then they should be directed to the relevant product/service landing page. 2.Aim to give a consistent experience:  Right from the ad to the landing page to the destination, the design, messaging, and tone should be consistent to gain and hold the user’s inter...

An influencer marketing platform is a software-based solution platform designed to assist agencies and brands when managing and working with influencers. It helps the brand build, manage and amplify its influencer marketing campaigns.   How do influencer marketing platforms help a brand or agency?  They help the brand build, manage and amplify influencer marketing campaigns. One can leverage an influencer marketing platform to find influencers and content curators who are aligned with the brand’s target audience.  The platforms help in performing keyword searches and then filter the results based on advanced demographics and location. These are done through influencer discovery tools for brands and agencies.  Some platforms also offer an extensive database of potential influencers by using ingenious algorithms. Unlike traditional marketing, influencer marketing takes time to show results. Brands need to have the patience and willingness to inve...